Project Role: Brand identity and visual system design
Dreamlings is a baby clothing brand founded by two new parents inspired by their child’s early moments — soft smiles, quiet coos, and peaceful sleep. The brand needed a visual identity that reflected comfort, warmth, and a sense of gentle magic while remaining modern and market-ready.
The identity was built around softness and dreamlike wonder. A calming color palette of four muted tones supports the brand’s gentle personality, paired with two complementary typefaces to balance warmth and clarity.
Custom illustration elements — including a pillow, stars, and a planet — were developed to create a seamless pattern system. These graphics reinforce the nighttime, lullaby-inspired concept while adding flexibility across packaging and merchandise.
Deliverables:
Primary logo
Pattern design
Lotion packaging mockup
Store bag mockup
Primary logo
Pattern design
Lotion packaging mockup
Store bag mockup
