Dreamlings
Baby Clothing

Project Role: Brand Identity and Visual System Design
Dreamlings is a baby clothing brand founded by two new parents inspired by their child’s early moments. Soft smiles, quiet coos, and peaceful sleep. The brand needed a visual identity that reflected comfort, warmth, and a sense of gentle magic.

The identity was built around softness and dreamlike wonder. The wordmark was custom-treated to reinforce the dreamlike concept, with the “D” subtly shaped to resemble a cloud, visually anchoring the brand in themes of sleep and gentleness. Rounded letterforms enhance approachability, while a soft, low-saturation color system evokes calmness. 
Custom illustration elements — including a pillow, stars, and a planet — were developed to create a seamless pattern system. These graphics reinforce the nighttime, lullaby-inspired concept while adding flexibility across packaging and merchandise.
Deliverables: 
Primary logo
Pattern design
Lotion packaging mockup
Store bag mockup
↑Back to Top