GOODLES - Valentine's Day Drop

Project Role: Campaign concept & packaging design
Valentine’s Day campaign concept for Goodles that introduces a limited-edition flavor while staying true to the brand’s bold, playful personality. I developed Blushin’ Vodka — a seasonal flavor concept blending creamy tomato and aged parmesan with a tongue-in-cheek Valentine’s tone. The campaign leans into warmth and indulgence while maintaining Goodles’ energetic, modern voice.

Two limited-edition box designs were created in orange, maroon, and pink colorways, including a gluten-free variation. The packaging balances romantic seasonal cues with the brand’s existing bold typography and high-contrast layout style.
Deliverables:
Limited-edition flavor concept
Two packaging designs
Gluten-free variation
Valentine’s Day ad mockups
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