WELCOME, MUSIC LOVERS
Project Role: Brand identity & merchandise design
Trailblazer Music Festival is a three-day music festival headlined by Sabrina Carpenter, Chappell Roan, and Noah Kahan. As the festival continued to grow, it needed a strong, cohesive brand to attract Gen Z and millennial concertgoers.
The identity focuses on energy, warmth, and community. A half-circle shape, inspired by a festival tent, is used in the logo to represent gathering and shared experience.
An orange-red emphasis on “blaze” highlights the name and adds vibrancy. Different color variations provide flexibility across applications, allowing the brand to adapt to various backgrounds, lighting, and formats while maintaining strong recognition and visual impact.
Deliverables:
Primary and secondary logos
Apparel (tote, hoodie)
Ticket design
Primary and secondary logos
Apparel (tote, hoodie)
Ticket design
